Citroën Sales Are Not So Pleasing | 3 Reasons Why Indians Aren’t Choosing Citroën- Citroen ka Indian market ke liye sabse pehle product hain C5 Aircross SUV, and before the launch Citroën did a lot of marketing and all sorts of promotions to promote its arrival in India but kya response mila from the Indian car buyers? definitely not the one jo Citroën expect kar raha tha. So kya reasons rahe and kyu Indian buyers ne iss European brand ko utna importance nahi diya while making their decision to buy a 30-40 lac rupee car, aiye jaante hain.
Citroën India Sold Only 41 Unit In The Month Of June 2021-
1. Service Network-
One of the major issue with this new brand is its service network, India mein buyers chahte hain peace of mind in terms of service stations availability. Citroën ke abhi tak India mein Korean and Japanese car brands jitne service stations nahi hain, which definitely is a matter of concern for the buyers.
India mein bahot log by road travel karna pasand karte hain and agar proper service network nahi hoga then car owners ko reassurance and safe feeling nahi ayegi in a case of any breakdown in the middle of a highway or any remote area. Although the brand is new and time lagta hain to develop a wide spread service network but then brands like KIA jisne Indian launch se pehle hee kaafi preparation kari thi in setting up their service touch points. So Citroën could have done better in this regard prior to the launch.
2. Expensive-
Citroën ki only offering C5 Aircross ka price definitely aggressively nahi kiya, jiss price range mein ek front wheel drive not so capable 5-seater SUV C5 Aircross Citroën is offering ussi price range we have Ford Endeavour, Toyota Fortuner, MG Gloster jaisi full size SUVs with all sorts of off-roading capabilities.
Although the matter of fact is C5 Aircross kaafi premium hain from the inside and utna hee comfort offer karti hain while driving. C5 Aircross ka suspensions setup and back seat seating is the most comfortable and ride quality jo yeh gaadi offer karti hain woh shayad aur koi SUV offer nahi kar payegi. But thoda aur aggressively pricing ke saath Citroën agar C5 Aircross ko launch karti toh maybe it would have been a different scenario right now.
3. Reliability And After Sales Maintenance Cost-
India mein brands like Škoda and Volkswagen expensive maintenance cost ka title hold karte hain although most of it is hyped but still as compared to other brands like Maruti Suzuki jiski cars from scratch India mein hee manufacture hoti hain unke muqable high rehti hain.
Similarly Citroën ke liye bhi kaafi log yahi sochte hain that Citroën ki cars ki maintenance won’t be that pocket friendly, although initially kyuki abhi brand just aya hee hain India mein toh maybe parts availability utni zyada nahi hogi but as time passes Citroën will be able to serve much better.
Citroën apni C5 Aircross ko India mein hee assemble kar raha hain but still gaadi ke initial price ko dekhte hue thoda bahot idea lagaya jaa sakta hain that uske parts and service would definitely be on the higher side.
Reliability ki jaha tak baat aati hain toh again since the brand is new toh nobody knows ki Citroën ke engines and parts kitne reliable honge Indian conditions mein. Toh yehi doubt create ho jata hain in the minds of potential buyer, and jab logo Toyota jaise brand ki bullet proof reliability dikhti hain then why not go for the SUV segment leader Fortuner.
So guys yeh the kuch issues humare according hain related with the brand, and maybe over a period of time Citroën inn sab hee issues ko address karke apni taraf buyers ko attract kar paaye. Citroën as a brand bahot hee reliable hain and in other global market iss brand ki cars are very much wanted, iss brand ki sab hee cars offer karti hain high European standard safety with complete driving pleasure and passenger comfort.
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