Ford Might Make A Strong Comeback Making India Its EV Hub Under The New PLI Scheme-
Ford made its exit from the Indian market in September 2021 and tab se hee iss American brand ke lovers have been in deep sorrow of seeing such a brand exit from India. Doosri taraf kaafi logo ke opinion yeh bhi the ki Ford apni market India mein create karne mein fail ho gyi due its poor marketing and the outdated products they used to offer.
Ford India ke long terms accumulated losses of around $2 billion ki wajah se American brand ko kaafi pareshani experience karni padi in terms of sales and customer attraction towards the brand. But kya PLI scheme iss brand ka comeback support karegi, so lets try to understand.
Ford To Make A Comeback: Plan Of Action-
Now talking about the good news for the Indian auto industry and that good news is that yeh American brand comeback kar sakta hain wapis Indian car market mein. This time its going to come under the PLI scheme jo recently Government of India ne launch kari hain favouring many electric vehicle manufacturers and new entrants in the auto industry.
Ford agar India wapis ayegi toh what would be its plan of action?, so basically Ford plan kar raha hain to produce and export its EVs globally. But one more question is that Ford kaha manufacture karegi apni EV cars? because last year hee apne dono plants ke liye announcement kardi gayi thi sale of both of their plants (Gujarat and Chennai).
So yeh ek point to note hoga and since Ford ne $30 billion ki investment kari thi in electric line up and battery development strategy and iss cheez mein Indian govt. ki yeh new scheme kaafi positive role play karegi and anyways India is a market of very high potential both in terms of buying and manufacturing.
New PLI Scheme-
So basically Indian Government ki iss PLI (Production Linked Incentive) scheme ke under 20 brand or companies ko incentives milenge from the Govt. in order to position India as a global hub for electronic system design and manufacturing (ESDM). And abb iss 20 companies ki list mein Ford ka name bhi hain which sounds quite positive.
Abb agar baat kare ki exactly what’s the PLI scheme, so yeh scheme launch kari gayi hain after looking the instability jo Indian auto industry mein experience kari jaa rahi hain in the electric eco system. Iss instability ki wajah se electronic manufacturing sector suffered losses of around 8.5% to 11% on account of lack of adequate infrastructure, domestic supply chain and logistics, high cost of finance, inadequate availability of quality power, limited design capabilities and focus on R&D by the industry and inadequacies in skill development.
So in short and simple words, PLI scheme kuch amount of incentives (somewhere around 18%) provide karega to large scale electronic manufacturing companies in order to promote large scale production of electric eco-system which is the future for all automotive.
Is It Confirmed? Ford’s Comeback-
We wouldn’t keep you in suspense or false hopes but hum aapko straightforwardly bata denge that Ford ka India mein comeback isn’t confirmed yet. This is because Ford ka apni taraf se koi official statement nahi release hua and not even in the auto industry Ford ke comeback ke baare mein as such koi confirmation sunne ko mili hain. Still hopes are quite high because kaafi factors are in the favour of Ford’s comeback be it the PLI scheme or Ford’s own investment in the electric segment.
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