Mercedes-Benz Creates History By Achieving Highest Ever Sales In India, Stays No.1 Luxury Car Maker-
Mercedes-Benz delivers 15,822 units (11,242 units in 2021; +41%) in 2022, clocking the ‘Best Year Ever’ and also the ‘Best Ever Q4’ in the history of Mercedes-Benz India. Mercedes-Benz ke sabse important and key models which majorly contributed in the brand’s latest achievements were C-Class, E-Class, S-Class Limousine and the GLA, GLC, GLE and GLS SUVs.
Iss moment par, Mercedes-Benz ke Managing Director & CEO, Mr Santosh Iyer ka kehna kuch iss prakar tha:
‘While desire is core to our products, driving a Mercedes-Benz remains an extraordinary experience for our customers. We are committed to enhance the desirability of our products and services by introducing a host of customer-centric initiatives this year. With desirable products, a modern luxury network equipped with a comprehensive fast charging ecosystem, an online store, and trade-in evaluators, our customers will be at the centre of all our initiatives, as we continue to make the brand highly desirable.”
Mercedes-Benz Sales Achievement: Highlights-
Long wheelbase Mercedes-Benz E-Class ne retain kiya apna no.1 spot as the single highest selling model for Mercedes-Benz in 2022 followed by the GLC SUV. Apart from these models, Mercedes-Benz plan kar raha hain exciting products, some even without a predecessor planned across portfolio in 2023.
According to the brand, yeh sales growth has been achieved despite pandemic triggered headwinds and global supply chain
constraints, underpinning the brand’s retention of its existing customers and conquering new ones. Mercedes-Benz ne Indian mein hee apne global flagship models including the EQS ki local assembly start kari, and continued success of the ‘Retail of the Future’ business model, Mercedes-Benz continued its robust sales performance each quarter, further extending its market share in the Indian luxury auto segment.
Mercedes-Benz ka 2023 strategy plan bhi reveal kiya gaya hain, and it is based on making the Three-Pointed Star more desirable and offering customers an enhanced luxury experience. The six key pillars aim at driving brand desirability and are aligned with the Three-pointed Star’s global goal of ‘building the world’s most desirable cars’. And yeh six key strategic pillar hain:
1. Think and Act like a Luxury Brand
2. Focus on Profitable Growth
3. Expand customer base by growing the super luxury segment
4. Embrace Customers with Seamless Journey
5. Lead in Electric Drive and Sustainability
6. Create future ready people
Mercedes-Benz Theme For 2023 ‘Desire for the Extraordinaire’: All Details-
New theme ke under Merc customers ke liye jo bhi brand se apni expectations leke aate hain woh sab hee yeh brand ka aim hain to cater across all functions to provide emotive products, innovative technology, exclusive experiences that uphold ‘DESIRE’ across the entire customer journey. Then, franchise partners strive karenge to meet desire of our customers by creating exclusive customer experiences across all touch points that soar the wishes and aspirations of our customers and evoke their emotions.
And finally, employees bhi sab extraordinary philosophy and commitment add in karenge to create a desirable customer journey with emotive products, innovative technology and exclusive experiences.
Apart from this, Mercedes ke 2023 theme ke under new customer centric initiatives bhi laaye jayenge. Initiatives like, Mercedes me store (MMC store), New Online Store features, Pre-Owned cars: New online Trade-In Module, Pre-Owned cars: New AI powered ‘i-evaluation App’ for Pre-Owned cars, Creating desire through Customer Services and Mercedes-Benz’s commitment to a sustainable ecosystem.
IndianTorque hain one of its kind and India’s first HINGLISH automotive website jaha pe aap Automobile se related Questions puch sakte he yaha sabhi information aapko HINGLISH me milti hain, yaha pe aapko unbiased review, comparison bhi milenge jis se aapko apne liye perfect vehicle choose karne me aasani ho. So guys notification on kar lijiye IndianTorque.com so that koi bhi important news aap miss na kare.
