Mercedes- Benz ne for the seventh year in a row, Indian Luxury Car market segment ko lead kiya hai in 2021. From January to December 2021, Mercedes – Benz ne 11,242 units ka sales record kiya hai and strong 42.5% ka YoY growth achieve kiya hai. Mercedes – Benz 2021 ke success ko continue rakh kar, 2022 me kai saare exciting products ko launch karne wala hai.
Mercedes – Benz Leads Indian Luxury Car Markets in 2021 | EV Segment to Expand in 2022
Mercedes – Benz India 2021 Performance
Mercedes – Benz India ne 2021 me 11,242 units ke sales ke saath all-time high sales ka record bana liya hai. 2021 me Mercedes – Benz ke key selling models, New A-Class Limousine, E-Class LWB, and S-Class luxury sedans and the New GLA, GLC, GLE and GLS SUVs the. In addition, GLA, GLC, GLE, GLS SUVs and New A-Class Limousine, LWB E-Class and the New S-Class limousine and some CBU AMG models remain in long wait list. LWB E-Class and GLE continues to top customer preference: The LWB E-Class continues to remain the single highest selling model for Mercedes-Benz in 2021 followed by the GLC luxury SUV.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are excited with our performance that entailed sales recovery and increased our market share, in a year that was largely unprecedented and posed multiple challenges to the industry. We were successful in exciting the market with regular product introductions and earned customers’ confidence with our new business model- Retail of the Future. The year 2021 remains a strong foundation for creating a robust and sustainable roadmap for the future, reiterating the overwhelming trust and loyalty of our customers, who preferred a Mercedes-Benz to other brands.”
“2022 will be another milestone year as we aim to lead the luxury EV segment by expanding our EV portfolio with the debut of the first-ever all-electric luxury sedan from Mercedes-Benz, the EQS. The EQS, designed to exceed all customer expectations, has already created a global benchmark as an all-electric futuristic luxury EV.
After pioneering the localization of performance vehicles in India with the AMGs, we have decided to start the local production of the EQS, a step in the right direction for us towards mainstreaming luxury EVs. We are confident the start of local production of the EQS will be pivotal in driving the penetration of luxury EVs in the market, and reiterates our ambition to lead the luxury EV segment in the country firmly.” elaborated Mr. Schwenk.
Mercedes – Benz India 2022 Plans
Mercedes – Benz India ne commit kiya hai to expand its luxury EV portfolio by introducing all-electric sedans, EQS. Saath hi brand ne kaha ki EQS ke local production ko bhi soon commence karenge. Apart from the all-electric stratergy, Mercedes-Benz’s most desirable and exhilarating products ko launch karenge jaise new S-Class Maybach, and other offerings from the AMG portfolio. While some of the models ko as a predecessor launch kiya jaayega, some of the models ko without predecessor launch kiya jaa sakta hai.
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